de rigueur

adjective·/də rɪˈɡɝː/

Required by the reigning code of taste, etiquette, or fashion. The obligation here is social, not legal, enforced by approval and embarrassment rather than any written statute. There is often something wry in its use, an acknowledgment that the tribunal is made of eyes.

In that circle, understatement was de rigueur; anything earnest had to be disguised as a joke.

Etymology

From French de rigueur "of strictness," from rigueur "strictness, severity." The phrase entered English with its irony intact: a strictness that governs trifles, and trifles that govern lives.

Related Words

mandatorythe blunt counterpart, without the social nuance
fashionableoften the effect, though not the compulsion
conventionthe rulebook de rigueur points to
proprietythe moral-tinged version of the same pressure