mountebank
noun·/ˈmaʊn.tɪ.bæŋk/
A flamboyant charlatan who sells false cures or promises from a platform of showmanship; a confidence artist with theatrical flair. A mountebank depends on spectacle, deception as performance.
The mountebank worked the crowd like a conductor, turning doubt into applause and applause into sales.
Etymology
From Italian monta in banco “mounts the bench,” referring to the raised platform used by street peddlers of remedies. The word preserves the staging: a scam that begins by stepping up where everyone can see.
Related Words
charlatangeneral term for a quack or pretender
quackespecially medical imposture; more abrupt
confidence manthe psychological method behind the show